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It’s your OWN platform to establish an online identity and the only place you truly own in terms of content, performance and authority. Your website is the cornerstone of your digital presence as well as a powerful way to generate revenue.
With all the focus on social media these days, it is easy to lose sight that your website is the most important platform you have in the digital realm. Because you are the owner of your own platform, you have the freedom and ability to transform your website from just a static page into a platform to drive sales.
Perhaps updating the information once a year or worse, not at all.
The ‘build it, and they will come’ strategy cannot work anymore.
When it comes to website development, it has to fit in with your overall digital marketing strategy. You need to get many aspects to work together - content marketing, social media, search engine marketing, data analytics and online marketing need to work hand in hand to elevate the user’s experience.
Search engine optimisation (SEO) is what increases your chances of being found when customers search for a product or service like yours. If you don’t show up, you don’t exist.
In a nutshell, SEO is the most cost-effective way to bring in new customers to your business.
Having a mobile responsive website is a must. Google has made it official that your website ranking will decrease if your website is not mobile responsive.
A responsive web design is what allows a website the ability to wrap and adapt to the size of the current screen that it is being viewed on. If someone is opening your website on a smartphone it will appear vastly different from the same page on a laptop or desktop computer. The site automatically reformats the page to give the user a better experience suited to their device.
A CMS or a 'Content Management System allows you to easily control and manage the content within your web site. Add, delete images and edit the text on your website on the fly. Content can be published easily and efficiently without complex coding. This allows for fast and efficient updates, saving your business time and cost.
An effective CMS will HELP Your Business
If your website doesn’t support Analytics tracking, you’re only getting half the story. We use Google Analytics to track visits between your website and landing pages to get a complete picture of how visitors are becoming customers.
As a business owner and marketing manager, you work hard to attract visitors to your website. Your website is optimised for search engines, and your directory listings are complete and compelling. You check your Analytics statistics every month, your blog every week, you tweak your search ads every day, and you post to Facebook twice a day.
But how can you tell if any of these efforts are bearing fruit? You track visitor statistics with Google Analytics on your website.