Our animated ecard portal - www.eCardMalaysia.com serves hundreds of corporate clients (including Daikin, Shimano, Malaysia Life, Westports, Atomy, Pacific Light and more) to empower them to send animated season greeting cards via #Email, #Facebook, #WhatsApp and other social media paltform to increase their brand awareness and at the same time promote the #GoGreen initiative.
Johnson Lai, a digital marketing consultant for Johor-based Optisage Technology, said the company offers digital CNY cards that customers can personalise with their own message.
“When we launched this business three years ago, we promoted a ‘go green’ initiative and reminded our corporate clients that they can skip the hassle of signing hundreds of cards or arranging for delivery at the post office,” he said.
Though there are plenty of free services, Lai said some are willing to pay for personalisation.
“Yes, they can download virtual greeting cards for free but they probably won’t know how to embed the company logo and insert their own messages.
“Some feel sending out greetings cards with a personalised message and branding is essential to maintaining a professional image,” he said.