Digital Marketing Apprenticeship Programme

What is it actually?

The apprenticeship programme for digital marketing is your opportunity to learn up-close from industry experts in digital marketing whilst gaining industry sought after qualification.


Why become our Digital Marketer Apprentice?

You will have the opportunity to manage social media accounts and implement digital marketing strategies and utilise it in a business environment. You will learn techniques that can grow, engage and retain your followers as well as how you can convert them into sales.

As our Digital Marketer Apprentice, you should be passionate about all things digital and have a keen learning streak plus the flexibility to think on your feet. We need you to have a creative streak, regardless of your age, qualification and experience.


So, what’s it like to be a Digital Marketing Apprentice (DMA)?

You will have the opportunity to have hands-on experience to manage different clients and be involved in the planning, implementation and execution of a digital campaign. Don’t worry, our experts will be there to provide guidance but you must have the initiative and desire to learn on your own. You will be exposed to a wide range of roles as well and may lead to full-time roles such as:

  • Social Media Analyst
  • Digital Marketing Assistant
  • SEO Specialist / Assistant
  • Search Marketing Coordinator
  • Digital Communications Officer

We have a ready pool of companies that are in need of Digital Marketing Specialists, so your knowledge will be a great advantage in seeking future employment.


Programme Duration

3 months

Training takes place in our training centre where you will get real-world work experience.


What you will learn?

1. Introduction to Digital Marketing

The fundamentals of digital marketing, looking at key channels, concepts and metrics. It focuses on the key digital techniques that are required to create a successful digital marketing campaign. By the end of this module, you should be able to gain the following knowledge:

  • Fundamentals of digital marketing
  • Various channels for digital marketing
  • Social Media Marketing concepts
  • Email and Content marketing concepts
  • Principles of SEO and characteristics of effective landing pages
  • Basic Google Analytics
  • Google Adwords Concepts
  • Facebook Advertising Concepts

2. Search Engine Optimization (SEO)

Learn the technologies, techniques, and strategies required to achieve high rankings on search engines, and why Search Engine Optimization is one of the most cost effective promotional strategies available. By the end of this module,you should be able to gain the following knowledge:

  • Concepts of Search Engine Optimization
  • On-page and off-page optimization for websites
  • Role of content marketing in SEO

3. Search Engine Marketing (SEM) & Pay Per Click (PPC)

Discover the power of Paid Search and Search Engine Marketing to increase the productivity and effectiveness of digital marketing campaigns. Compare and contrast organic search engine optimisation practices with pay-per-click strategies. Examine how to select the best methods, and create an effective search engine marketing campaign to achieve promotional goals. By the end of this module, you should be able to gain the following knowledge:

  • Introduction to Search Marketing
  • Search Keyword Planning
  • Organic Search Marketing
  • Paid Search Marketing
  • Google Adwords for search engine marketing & remarketing

4. Social Media Marketing (SMM)

Discover the power of Social Media Marketing as an effective and cost-effective digital marketing technique. Social media comes with several tools (Facebook, Twitter, Instagram, LinkedIn, YouTube), which student can master to increase both the productivity and effectiveness of the campaigns. By the end of this module, you should be able to gain the following knowledge:

  • Processes to establish a sustainable presence on the social media platforms relevant to your B2B or B2C business
  • Social media strategy and planning
  • Social media content creation for brand
  • Effective social media practices on various networks
  • Influencer Marketing
  • Overview of Social media marketing tools for social listening and social media management

5. Email Marketing

Email Marketing is designed to assist marketers and businesses in improving their email marketing strategy, through detailing key aspects of successful email marketing campaigns. By the end of this module, you should be able to gain the following knowledge:

  • Why email is an important digital communications tool for an organization to use
  • How to build effective email marketing lists
  • Choosing a email marketing service provider
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • The key success factors for email marketing campaigns, including content, creative and design
  • Key email marketing metrics
  • How to optimise email marketing campaigns to improve performance

6. Web Analytics

Web Analytics introduces the key aspects of digital analytics and measurement to better understand website and digital marketing campaign performance. From this module, you’ll gain an understanding of:

  • The fundamentals of web analytics and measuring clickstream data
  • The key tools and vendors available for successful measurement of web activities
  • How to utilise qualitative insights alongside web analytics and the tools available to achieve this
  • The fundamentals of testing and optimisation to assist in improving performance in the future

7. Final Project Assessment

Digital Marketing Project (Mandatory), an all-encompassing project in which you will apply the skills, and implement a project of your own choice under the guidance of experienced mentors. By the end of this module, you should be able to apply the following skills:

  • Create a brand strategy and marketing plan to meet business goals
  • Create an effective website / landing page
  • Make a content plan for inbound marketing on website and various channels
  • Create a media plan for a paid advertising campaign using various channels
  • Define KPI and monitor key metrics to optimise website and campaigns
  • Present the project outcome

So, is this apprenticeship programme right for you?

If you are looking to make a career change or embark on a new and rewarding career in digital marketing, you should apply today!

Qualified candidates will be selected to receive our

RM10,000

Digital Marketing Apprenticeship Scholarship and training for 3 months.

If this sounds like the role for you, please fill in & submit the following application form.